orleisure. The cost does not focus the business sector division. Clear qualification
should likewise be attained to in the middle of individual and gathering business.
The business division might help you distinguish the patterns of your business:
Length of Stay
Day of Weeks sits tight
Total Revenue every room, Total Revenue every customer
Here an example of a hotel market segmentation we use:
Public
o BAR Website - Best Available Rate sold though the own hotel website
o BAR Direct - Best Available Rate sold direct by phone, email, fax
o BAR Indirect Commissionable - Best Available Rate sold trough
commissionable online travel agencies
o BAR Indirect Net - Best Available Rate sold trough net rate online travel
agencies
Promotions
o Opaque; hidden hotel discount programs
o Flash Sales; promotional website offering membership discounts
o Mobile; mobile websites offering same-day or last-minute discounts
o Bidding; rooms sold through bidding or auction websites
o Online Campaigns; internet publication offers and packages
o Offline campaigns; print publication offers and packages
o Special Event; packages and offers during holidays, festivals, concerts
Negotiated Rates
o Corporate Dynamic Rates
o Corporate Flat Rates
o Government
o Crew
Groups
o Leisure
o Business
o Conference / Banquet
o Incentive
o Wedding
o Events
o Crew
Wholesale
o FIT
o Tour Operators
o Wholesalers
Other
o Complimentary
o Barter
o Walk-In
o Overbooking (from another hotel)
o House Use
o Time Share
The above division and sub division is a general case. You may find that
for your lodging there are different sections which are excluded above, or a less complex
division would be more relevant. Every lodging needs to choose what division
best fits their business and property.
